Case study, Flour & Ember
A bakery that outgrew its clipboard
A cult bakery with a paper booking system and a website from another era. We rebuilt the story, pre-orders tripled in two months.
Flour & Ember2026
01
The challenge
Flour & Ember sold out daily but took pre-orders on paper. Their site was a single scanned menu, customers couldn’t order, and the owners couldn’t stop answering the phone.
02
The approach
One page, one job: pre-orders. We rewrote the story around “tomorrow’s bread, tonight”, built a fast ordering flow on a CMS the team updates in minutes, and photographed the loaves properly.
03
The result
Pre-orders tripled in eight weeks, phone interruptions dropped by half, and the team publishes the weekly menu themselves, no developer required.
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